Designed by Mary Quant.
‘Quant Afoot’ boots were being advertised in the winter of 1967-68 as ‘boots with a difference in a sparkling first collection of shiny-bright boots by Mary Quant. In crystal clear plastic over colours that zoom into fashion’s orbit, they’re boots that shrug off wear and weather marks, come up shining.’ (‘Flair’ magazine, September 1967, see ‘Additional images’)
Five different styles, including a long boot that unzipped at the ankle, were sold in a range of colours including mauve, yellow and red, and came in a free red plastic bag decorated with the famous Quant daisy motif. The daisy can be seen on the underside of the boots’ clear plastic heels.
This style ‘Chelseas’, a typical Mary Quant pun, retailed at 49/11. The original paper shop label ‘M.Q 49/11’ remains on the side of the left boot.
One of the most innovative dress designers of the 1960s, Mary Quant produced practical, youth-orientated waterproof footwear that was fun to wear, in contrast to the black wellington boots and matronly clear plastic overshoes that had previously been standard for wet weather.